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Digital Marketing Crash Course Content

Course Duration: 4 Weekends

Digital Marketing Crash Course Fees: 10,000/-

1. Introduction to Digital marketing

2. Search Engine Optimization

  • Introduction to SEO & SEO Working
  • Keyword Research & Analysis, Keyword Planner
  • Types of keyword, Keyword Density

3. Website , Domain, Hosting

Word press – Blog creation & update

4. On Page Optimization

  • Meta Tags, Re-directions , Errors – 301/302
  • Canonical , Spiders , SEO Techniques
  • Robots , Sandbox Effect, Alexa Tool

5. Google Algorithms

Google Panda, Penguin, Humming Bird, EMD, MG

6. Sitemaps & Best SEO Practices

7. Google Analytics

  • Account Management , Analysis
  • Web Tracking, Annotations, Admin Panel

8. Google Webmasters

All Technical issues, Tags , Site links, Indexing

9. Off Page Optimization

  • Page Rank, Domain Age & Authority
  • Directory Submission , Social Bookmarking
  • Document Submission, Classifieds, Business Listing
  • No follow/do follow, Search Engine Submission

10. Social Media Optimization

  • Types of posting, Techniques & tools , Content
  • Facebook – Ac / Company Page creation, Insights
  • LinkedIn – Ac / Company Page creation & Handling
  • Twitter -Ac creation & handling, Hash Tags, Trends
  • You Tube – Channel Creation / Video Uploading

11. Social Media Paid campaigning

  • Facebook – Targeting , Objectives, Ad creation
  • Bidding, Analysis, Billing
  • LinkedIn – Targeting , Objectives, Ad creation

12. Google AdWords

  • Account set up, Creating campaigns, Types
  • Ad groups , Ads – Types, Ad creation , Gallery
  • Text ad, Image ad, video ad, Light box ads
  • Bidding & budgets , Ad scheduling , Keywords
  • AB testing, contextual Targeting , Bid Types
  • Quality score & its importance , Tracking

13. Google Tools – AdWords Editor, My Client Centre

14. Introduction to Email Marketing, Tools & Ethics

15. Digital Marketing Techniques & Tools

16. Resume Building & Interview Tips & Mock Interviews

17. Google ADWords & Analytics Exams Guideliner

Do You Have Any Query ?

Do Know More About The MIDM Workshop Or The MIDM Digital Marketing Course Trainer: https://midm.co.in Prior To Booking, Please Feel Free To Email Or Call:

Contact Number:- +918412037393 / +91-9011073741

Email :- midmpune@gmail.com / midm@midm.co.in

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