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Looking For Top-notch Digital Marketing Courses with 100% Placement Assistance.
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MIDM’s AI-integrated Digital Marketing courses in Pune, covering ChatGPT, Google Gemini, Copy.ai, and more. Stay ahead with 100% Placement Assistance!
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Program Commences: 15th Feb 2025
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"Award Winning" Top Digital Marketing Training Institute In Pune



Digital Marketing Course Overview
Explore the best offline Digital Marketing courses in Pune to boost your skills and expertise. Digital Marketing courses in Pune offer more structure and guidance, requiring a dedicated time commitment for maximum benefit.
Students will gain expertise in SEO, Social Media Marketing, Google Ads, and Facebook Ads while exploring various content types like blog posts, infographics, and captions. The course also covers crafting a robust content marketing strategy and understanding the stages of the content marketing funnel with marketing funnel, from attracting prospects to driving conversions.
Online digital marketing courses offer flexibility, accessibility, and diverse resources, ideal for self-paced learners. Offline courses provide structured learning, real-time interaction, and networking opportunities. The better option depends on your learning style, schedule, and preference for practical engagement.
The demand for digital marketing skills is high, and the compensation for these roles is also quite competitive. With expertise in digital marketing, you can secure higher-level positions within organizations. While digital marketing is not difficult to learn, it requires time, dedication, and persistence to master.
Master In Digital Marketing offers digital marketing classes in Pune.
- You can enroll in a digital marketing course after completing your 12th
- Familiarity with basic computer skills and the internet
- No Technical Knowledge Needed
- A strong interest in creativity and staying updated with the latest trends in digital marketing
- The MIDM offers comprehensive digital marketing training in Pune
- Yes, a digital marketing certificate can help you stand out to potential employers by showcasing your skills and knowledge in the field.
- For instance, the Google Digital Marketing Certification is highly regarded and definitely worth the time and effort to earn.
- Additionally, MIDM offers digital marketing courses in Pune, providing an excellent opportunity to gain this certification and boost your career prospects.

Career Ready
"Learn Digital Marketing the Real Way – Master Skills with Live Projects!"
Key Highlights
MIDM Provides Top Digital Marketing Courses in Pune with Practicals, 100% Placement and Google Certifications , at Affordable Fees
- India’s No.1 Digital Marketing Institute
- Practically Work on Projects & Case Studies
- Learn From Industry Experts
- Internship Offered
- Live Projects Training
- Online, Offline & Hybrid Sessions Available
- 17+ Digital Marketing Certifications
- 1 Years Membership
- Practical Training With 100% Placement
- Live Classes by Mentor
- Domain & Hosting (WordPress)
- 100+ Recruiting Partners
- Google Ads 8 Certifications Covered
- Trained 30000+ Students
- Mock Interviews
- Flexible Batch Timings
- Daily Session Recording Provided
What our Students Says
MIDM is a Top Digital Marketing Institute in Pune that offers comprehensive Courses to Individuals eager to master digital marketing
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Weekday, Weekend, Online & Offline Batches for Digital Marketing Courses in Pune
Batch Timings for Digital Marketing Courses in pune
Batch Time | Start Date | Duration | Book Now |
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8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
Batch Time | Start Date | Duration | Book Now |
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8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
Batch Time | Start Date | Duration | Book Now |
---|---|---|---|
8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
"Young Enough to Connect, Experienced Enough to Guide – Learn from the Best at MIDM! "




Digital Marketing Course Content Details [Updated 2025]
This module covers the fundamentals of digital marketing, including its definition, a comparison with traditional marketing, the latest trends, and strategies for various digital marketing platforms. The goal is to give you a solid foundation and insight into the field, acting as a warm-up before diving into more advanced topics. Get started with an overview to build your knowledge before tackling more complex strategies!
- Introduction to SEO
- Keyword Research and Analysis
- On-Page SEO Optimization
- Off-Page SEO Techniques
- Technical SEO
- SEO Analytics and Performance Tracking
- Introduction to Content Marketing
- Content Strategy Development
- Content Creation
- Content Distribution Channels
- Content Engagement & Audience Interaction
- Measuring Content Marketing Performance
- Introduction to Website Structuring
- Website Architecture and Navigation
- Responsive Web Design
- SEO-Friendly Website Structuring
- Introduction to WordPress and Installation
- Choosing and Customizing Themes
- Creating and Managing Content (Posts, Pages, Media)
- Plugins and Essential Tools for WordPress
- Introduction to Blogging and Content Creation
- Blog Structure and Formatting
- SEO for Blog Writing
- Promoting and Monetizing Your Blog
- Introduction to Google Analytics
- Setting Up Google Analytics Account
- Understanding Google Analytics Dashboard
- Tracking Website Traffic and User Behavior
- Setting Up Goals and Conversions
- Audience Reports and Insights
- Acquisition Reports: Traffic Sources
- Behavior Reports: Site Interaction
- Conversion Tracking and E-commerce Setup
- Using UTM Parameters for Campaign Tracking
- Advanced Segmentation and Filters
- Google Analytics Reporting and Data Interpretation
- Introduction to Acquisition and Conversion
- Understanding Traffic Sources and Channels
- Setting Up and Analyzing Goals in Google Analytics
- Measuring User Engagement and Interactions
- Conversion Rate Optimization (CRO) Techniques
- Using Data to Improve Acquisition and Conversion Strategies
- Introduction to Google Search Console
- Website Verification and Setup
- Navigating the Google Search Console Dashboard
- Performance Report Analysis (Clicks, Impressions, CTR)
- Index Coverage and Sitemap Submission
- Crawl Errors and Fixing Issues
- Mobile Usability and Core Web Vitals
- Search Queries and Keywords Insights
- Enhancements: Structured Data and Rich Results
- Monitoring and Improving Search Rankings
- Eligibility Requirements for YouTube Monetization
- AdSense Account Setup and Integration
- Monetization Methods (Ads, Super Chats, Memberships)
- Social Media Analytics Tools
- Content Scheduling and Management Tools
- Social Listening and Monitoring Tools
- Introduction to Social Media Automation
- Choosing the Right Social Media Automation Tools
- Scheduling and Publishing Content Automatically
- Automating Social Media Engagement
- Tracking and Analyzing Social Media Metrics
- Setting Up Automated Responses and Chatbots
- Content Curation and Sharing Automation
- Integrating Social Media Automation with Other Marketing Tools
- Introduction to Facebook Ads
- Setting Up a Facebook Ads Account
- Understanding Facebook Ad Objectives
- Audience Targeting and Custom Audiences
- Creating Effective Facebook Ads
- Budgeting and Scheduling Ads
- Monitoring Ad Performance
- Optimizing Ads for Better Results
- Introduction to Instagram Ads
- Setting Up Instagram Ads through Facebook Ads Manager
- Choosing Ad Objectives for Instagram
- Targeting and Audience Segmentation
- Creating Visually Engaging Instagram Ads
- Instagram Ad Formats (Stories, Feed, Carousel, etc.)
- Budgeting and Bidding Strategies
- Analyzing and Optimizing Instagram Ad Performance
- Introduction to LinkedIn Ads
- Setting Up a LinkedIn Ads Account
- Choosing LinkedIn Ad Objectives
- Audience Targeting and Segmentation on LinkedIn
- Creating Effective LinkedIn Ad Creatives
- LinkedIn Ad Formats (Sponsored Content, InMail, Text Ads)
- Budgeting and Bidding for LinkedIn Ads
- Analyzing and Optimizing LinkedIn Ad Performance
- Introduction to YouTube Advertising
- Setting Up a YouTube Ads Account
- Choosing the Right YouTube Ad Format (TrueView, Skippable, Non-Skippable, Bumper Ads)
- Targeting and Audience Segmentation on YouTube
- Creating Compelling Video Ads
- Setting Up Campaigns and Budgeting for YouTube Ads
- Measuring YouTube Ad Performance and Analytics
- Optimizing YouTube Ads for Better Results
- Introduction to Google PPC (Pay-Per-Click) Advertising
- Setting Up a Google Ads Account
- Understanding Google Ads Campaign Types (Search, Display, Video, etc.)
- Keyword Research and Selection for PPC
- Creating Effective Google Ads Text and Creatives
- Setting Bids, Budgets, and Ad Scheduling
- Audience Targeting and Segmentation in Google Ads
- Ad Extensions (Site Links, Callouts, Structured Snippets, etc.)
- Google Ads Quality Score and Its Importance
- Using Negative Keywords to Filter Traffic
- Tracking and Analyzing Google Ads Performance (CTR, CPC, Conversions)
- A/B Testing and Campaign Optimization
- Remarketing Strategies with Google Ads
- Introduction to Search Ads / Text Ads
- Setting Up a Search Ad Campaign in Google Ads
- Understanding Ad Auction and Ad Rank
- Keyword Research and Matching Options for Text Ads
- Creating Effective Text Ad Copy (Headlines, Descriptions, CTAs)
- Choosing Targeting Options (Location, Device, Audience)
- Bidding Strategies for Search Ads
- Monitoring, Analyzing, and Optimizing Text Ads Performance
- Introduction to Image Ads
- Understanding Image Ad Formats (Static, Carousel, Rich Media)
- Designing Compelling Image Ads
- Choosing the Right Ad Size and Dimensions for Platforms
- Targeting Options for Image Ads (Demographics, Interests, Location)
- Setting Budgets and Bidding for Image Ads
- Placement Options for Image Ads (Google Display Network, Social Media)
- Analyzing and Optimizing Image Ad Performance
- Introduction to Video Ads
- Types of Video Ads (Skippable, Non-Skippable, Bumper, TrueView)
- Setting Up Video Ad Campaigns on Google Ads and Social Media
- Creating Engaging and Effective Video Content
- Choosing Video Ad Placement and Targeting Options
- Budgeting and Bidding for Video Ads
- Measuring Video Ad Performance (Views, Engagement, Conversions)
- Optimizing Video Ads for Better Results
- What are Discovery Ads
- How to Create Discovery Ads
- Bidding Strategies
- How to Track Conversions
- Manual Bidding vs. Automated Bidding
- Cost-Per-Click (CPC) Bidding
- Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend)
- Maximize Clicks, Maximize Conversions, and Enhanced CPC
- Introduction to Performance Planner
- Setting Goals and Campaign Targets in Performance Planner
- Forecasting Performance and Budget Recommendations
- Adjusting Campaign Budgets and Bidding for Optimal Results
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You Page
- What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sales
- Understanding Lead Funnel
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
- What is Conversion?
- Implementing Conversion Tracking in Google Ads
- Setting Up and Managing Conversion Tracking
- Remarketing in Google Ads
- Benefits of a Remarketing Strategy
- Building Remarketing Lists and Custom Audiences
- Creating a Remarketing Campaign in Google Ads
- Optimizing Remarketing Campaigns for Better Conversions
- Introduction to Quora Marketing
- Setting Up a Quora Ads Account and Campaigns
- Creating Engaging and Informative Answers for Organic Reach
- Targeting and Advertising Strategies on Quora
- Understanding Social Media Marketing
- Overview of Popular Social Media Platforms
- Benefits of Social Media for Business
- Key Social Media Marketing Terms and Concepts
- Creating Business Profiles on Facebook, Instagram, and LinkedIn
- Optimizing Social Media Profiles for Branding
- Setting Up Consistent Branding Across Platforms
- Understanding Social Media Platform Guidelines
- Types of Content for Social Media (Posts, Stories, Videos)
- Basics of Graphic Design for Social Media
- Crafting Attention-Grabbing Headlines and Captions
- Scheduling and Publishing Content Consistently
- Introduction to Paid Advertising on Social Media
- Setting Up Simple Ads on Facebook and Instagram
- Understanding Ad Budgeting and Scheduling
- Choosing Ad Objectives and Targeting Options
- Identifying and Defining Your Target Audience
- Engaging with Followers Through Comments and Messages
- Running Polls, Quizzes, and Surveys for Interaction
- Using Hashtags and Mentions to Expand Reach
- Introduction to Social Media Analytics Tools
- Tracking Engagement (Likes, Comments, Shares)
- Understanding Reach, Impressions, and Clicks
- Analyzing and Adjusting Content Based on Performance
- What is Influencer Marketing?
- Finding the Right Influencers for Your Brand
- Setting Goals for Influencer Partnerships
- Managing Small-Scale Influencer Campaigns
- Maintaining a Consistent Brand Voice
- Dealing with Negative Comments and Feedback
- Posting Frequency and Timing Best Practices
- Legal Considerations for Social Media Marketing
- Growth Hacking Basics
- Responsibilities of a Growth Hacker
- Growth Hacking Success Stories
- Basics of Affiliate Marketing
- Grasping the Concept of Affiliate Marketing
- Online Earning Platforms
- Joining Affiliate Programs
- Earnings and Payment Methods
- Writing for Blogs
- Introduction to Google AdSense
- Installing AdSense Code
- Varieties of Advertisements
- Maximizing AdSense Revenue
- Smart Placement of Video, Image, and Text Ads
- Integrating GTM with Your Site
- Adjusting Triggers and Variables
- Implementing AdWords Conversion Tracking
- Configuring Google Analytics
- Enabling Google Remarketing
- Adding LinkedIn Tracking Code
- Email Marketing Fundamentals
- Mechanism of Email Marketing
- Growing an Email List
- Crafting Engaging Email Content
- Enhancing Email Campaign Performance
- Compliance with CAN-SPAM Act
- Key Email Marketing Strategies
- Creating an Account for Bulk SMS
- Campaign and SMS Naming
- Writing SMS Content
- Understanding Character Limits
- Scheduling SMS Delivery
- Fundamentals of Advertising, Advertising Management
- Media Planning Strategies
- WhatsApp Marketing Tactics
- Features of WhatsApp Business
- Setting Up a Business Profile
- Using Auto Replies in WhatsApp Business
- Finding Influencers
- Evaluating Influencers
- Building Relationships with Influencers
- Case Studies in Influencer Marketing
- Tips for Working as a Freelancer
- Platforms for Finding Digital Marketing Projects
- Understanding ORM (Online Reputation Management)
- Importance of ORM
- ORM Examples
- ORM Case Study
- Creating Resumes for Various Job Roles
- Platforms for Building Resumes
- Key Points to Include in a Digital Marketing Resume
- Interview Dos and Don’ts for Beginners
- Tips for Interview Preparation
- Frequently Asked Interview Questions and How to Answer Them
- Sending a Quotation to Clients
- Determining the Budget for a Campaign
- Quotation Format Templates
- Creating Images with Canva and PosterMyWall
- Adding Effects to Images
"Step Into the Lane of Digital Memories – Create, Share, and Thrive with MIDM!"
“Turn Moments into Lifelong Memories with Expert Digital Marketing Skills from Pune’s Leading Training Institutes!”




Recently Placed Students




40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses













"I had the opportunity to take the Digital Marketing courses at MIDM in Pune, and it was a game-changer for my career. The training was incredibly thorough, and the industry expert trainers provided real-world insights that made all the difference. highly Recommended...

I gained practical knowledge and skills that I could immediately apply in my job. MIDM’s approach to digital marketing training is hands-on, and their expert trainers ensured I understood every concept. Thanks to their excellent programs, I feel confident and ready to take on new challenges in the digital world!

"Joining MIDM for PPC Specialist training was one of the best decisions I made. The Digital Marketing courses in Pune offered hands-on live project training, and with their excellent placement support, I secured a great job opportunity. Highly recommended!"
- To get started: Go to Google Partners
- Click “Certifications”
- Click “See exams”
- Hover over an exam section and click “Exam Details”
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- Google Ads Search
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All these certifications are FREE OF COST!!
- Data / Analytics
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