Welcome To Master In Digital Marketing
Looking For Top-notch Digital Marketing Courses with 100% Placement Assistance.
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MIDM’s AI-integrated Digital Marketing courses in Pune, covering ChatGPT, Google Gemini, Copy.ai, and more. Stay ahead with 100% Placement Assistance!
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Program Commences: 15th Feb 2025
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Program Commences: 15th Feb 2025
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8000+ Placements
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"Award Winning" Top Digital Marketing Training Institute In Pune
Digital Marketing Course Overview
Explore the best offline Digital Marketing courses in Pune to boost your skills and expertise. Digital Marketing courses in Pune offer more structure and guidance, requiring a dedicated time commitment for maximum benefit.
Students will gain expertise in SEO, Social Media Marketing, Google Ads, and Facebook Ads while exploring various content types like blog posts, infographics, and captions. The course also covers crafting a robust content marketing strategy and understanding the stages of the content marketing funnel with marketing funnel, from attracting prospects to driving conversions.
Online digital marketing courses offer flexibility, accessibility, and diverse resources, ideal for self-paced learners. Offline courses provide structured learning, real-time interaction, and networking opportunities. The better option depends on your learning style, schedule, and preference for practical engagement.
The demand for digital marketing skills is high, and the compensation for these roles is also quite competitive. With expertise in digital marketing, you can secure higher-level positions within organizations. While digital marketing is not difficult to learn, it requires time, dedication, and persistence to master.
Master In Digital Marketing offers digital marketing classes in Pune.
- You can enroll in a digital marketing course after completing your 12th
- Familiarity with basic computer skills and the internet
- No Technical Knowledge Needed
- A strong interest in creativity and staying updated with the latest trends in digital marketing
- The MIDM offers comprehensive digital marketing training in Pune
- Yes, a digital marketing certificate can help you stand out to potential employers by showcasing your skills and knowledge in the field.
- For instance, the Google Digital Marketing Certification is highly regarded and definitely worth the time and effort to earn.
- Additionally, MIDM offers digital marketing courses in Pune, providing an excellent opportunity to gain this certification and boost your career prospects.
Career Ready
"Learn Digital Marketing the Real Way – Master Skills with Live Projects!"
Key Highlights
MIDM Provides Top Digital Marketing Courses in Pune with Practicals, 100% Placement and Google Certifications , at Affordable Fees
- India’s No.1 Digital Marketing Institute
- Practically Work on Projects & Case Studies
- Learn From Industry Experts
- Internship Offered
- Live Projects Training
- Online, Offline & Hybrid Sessions Available
- 17+ Digital Marketing Certifications
- 1 Years Membership
- Practical Training With 100% Placement
- Live Classes by Mentor
- Domain & Hosting (WordPress)
- 100+ Recruiting Partners
- Google Ads 8 Certifications Covered
- Trained 30000+ Students
- Mock Interviews
- Flexible Batch Timings
- Daily Session Recording Provided
What our Students Says
MIDM is a Top Digital Marketing Institute in Pune that offers comprehensive Courses to Individuals eager to master digital marketing
Our Alumni Work At
"Become a Certified Google Ads Expert and Elevate Your Career to New Heights with Proven Skills and Expertise!"
Get Certified in Digital Marketing with the Finest Digital Marketing Training Institute in Pune
Weekday, Weekend, Online & Offline Batches for Digital Marketing Courses in Pune
Batch Timings for Digital Marketing Courses in pune
| Batch Time | Start Date | Duration | Book Now |
|---|---|---|---|
| 8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
| 10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
| 2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
| 4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
| 7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
| Batch Time | Start Date | Duration | Book Now |
|---|---|---|---|
| 8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
| 10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
| 2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
| 4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
| 7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
| Batch Time | Start Date | Duration | Book Now |
|---|---|---|---|
| 8 AM to 9:30 AM | WeekDays | 2 Months | Contact Now |
| 10:30 AM to 12:30 PM | WeekDays | 2 Months | Contact Now |
| 2 PM to 4 PM | WeekDays | 2 Months | Contact Now |
| 4:30 PM to 6 PM | WeekEnd | 2 Months | Contact Now |
| 7 PM to 8:30 PM | WeekDays | 2 Months | Contact Now |
"Young Enough to Connect, Experienced Enough to Guide – Learn from the Best at MIDM! "
Harshad Mane
B.Inamdar
Mr. Niranjan Joshi
Sindiya. A
Digital Marketing Course Content Details [Updated 2025]
Course Overview
Digital Marketing Overview
This module covers the fundamentals of digital marketing, including its definition, a comparison with traditional marketing, the latest trends, and strategies for various digital marketing platforms. The goal is to give you a solid foundation and insight into the field, acting as a warm-up before diving into more advanced topics. Get started with an overview to build your knowledge before tackling more complex strategies!
Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword Research and Analysis
- On-Page SEO Optimization
- Off-Page SEO Techniques
- Technical SEO
- SEO Analytics and Performance Tracking
Content Marketing
- Introduction to Content Marketing
- Content Strategy Development
- Content Creation
- Content Distribution Channels
- Content Engagement & Audience Interaction
- Measuring Content Marketing Performance
Website Structuring
- Introduction to Website Structuring
- Website Architecture and Navigation
- Responsive Web Design
- SEO-Friendly Website Structuring
Website Creation Using WordPress
- Introduction to WordPress and Installation
- Choosing and Customizing Themes
- Creating and Managing Content (Posts, Pages, Media)
- Plugins and Essential Tools for WordPress
Blogging
- Introduction to Blogging and Content Creation
- Blog Structure and Formatting
- SEO for Blog Writing
- Promoting and Monetizing Your Blog
Google Analytics
- Introduction to Google Analytics
- Setting Up Google Analytics Account
- Understanding Google Analytics Dashboard
- Tracking Website Traffic and User Behavior
- Setting Up Goals and Conversions
- Audience Reports and Insights
- Acquisition Reports: Traffic Sources
- Behavior Reports: Site Interaction
- Conversion Tracking and E-commerce Setup
- Using UTM Parameters for Campaign Tracking
- Advanced Segmentation and Filters
- Google Analytics Reporting and Data Interpretation
Understand Acquisition & Conversion
- Introduction to Acquisition and Conversion
- Understanding Traffic Sources and Channels
- Setting Up and Analyzing Goals in Google Analytics
- Measuring User Engagement and Interactions
- Conversion Rate Optimization (CRO) Techniques
- Using Data to Improve Acquisition and Conversion Strategies
Google Search Console
- Introduction to Google Search Console
- Website Verification and Setup
- Navigating the Google Search Console Dashboard
- Performance Report Analysis (Clicks, Impressions, CTR)
- Index Coverage and Sitemap Submission
- Crawl Errors and Fixing Issues
- Mobile Usability and Core Web Vitals
- Search Queries and Keywords Insights
- Enhancements: Structured Data and Rich Results
- Monitoring and Improving Search Rankings
Search Marketing
YouTube Monetization
- Eligibility Requirements for YouTube Monetization
- AdSense Account Setup and Integration
- Monetization Methods (Ads, Super Chats, Memberships)
Search Media Tools
- Social Media Analytics Tools
- Content Scheduling and Management Tools
- Social Listening and Monitoring Tools
Social Media Automation
- Introduction to Social Media Automation
- Choosing the Right Social Media Automation Tools
- Scheduling and Publishing Content Automatically
- Automating Social Media Engagement
- Tracking and Analyzing Social Media Metrics
- Setting Up Automated Responses and Chatbots
- Content Curation and Sharing Automation
- Integrating Social Media Automation with Other Marketing Tools
Facebook Ads
- Introduction to Facebook Ads
- Setting Up a Facebook Ads Account
- Understanding Facebook Ad Objectives
- Audience Targeting and Custom Audiences
- Creating Effective Facebook Ads
- Budgeting and Scheduling Ads
- Monitoring Ad Performance
- Optimizing Ads for Better Results
Instagram Ads
- Introduction to Instagram Ads
- Setting Up Instagram Ads through Facebook Ads Manager
- Choosing Ad Objectives for Instagram
- Targeting and Audience Segmentation
- Creating Visually Engaging Instagram Ads
- Instagram Ad Formats (Stories, Feed, Carousel, etc.)
- Budgeting and Bidding Strategies
- Analyzing and Optimizing Instagram Ad Performance
LinkedIn Advertising
- Introduction to LinkedIn Ads
- Setting Up a LinkedIn Ads Account
- Choosing LinkedIn Ad Objectives
- Audience Targeting and Segmentation on LinkedIn
- Creating Effective LinkedIn Ad Creatives
- LinkedIn Ad Formats (Sponsored Content, InMail, Text Ads)
- Budgeting and Bidding for LinkedIn Ads
- Analyzing and Optimizing LinkedIn Ad Performance
YouTube Advertising
- Introduction to YouTube Advertising
- Setting Up a YouTube Ads Account
- Choosing the Right YouTube Ad Format (TrueView, Skippable, Non-Skippable, Bumper Ads)
- Targeting and Audience Segmentation on YouTube
- Creating Compelling Video Ads
- Setting Up Campaigns and Budgeting for YouTube Ads
- Measuring YouTube Ad Performance and Analytics
- Optimizing YouTube Ads for Better Results
Google PPC
- Introduction to Google PPC (Pay-Per-Click) Advertising
- Setting Up a Google Ads Account
- Understanding Google Ads Campaign Types (Search, Display, Video, etc.)
- Keyword Research and Selection for PPC
- Creating Effective Google Ads Text and Creatives
- Setting Bids, Budgets, and Ad Scheduling
- Audience Targeting and Segmentation in Google Ads
- Ad Extensions (Site Links, Callouts, Structured Snippets, etc.)
- Google Ads Quality Score and Its Importance
- Using Negative Keywords to Filter Traffic
- Tracking and Analyzing Google Ads Performance (CTR, CPC, Conversions)
- A/B Testing and Campaign Optimization
- Remarketing Strategies with Google Ads
Search Ads / Text Ads
- Introduction to Search Ads / Text Ads
- Setting Up a Search Ad Campaign in Google Ads
- Understanding Ad Auction and Ad Rank
- Keyword Research and Matching Options for Text Ads
- Creating Effective Text Ad Copy (Headlines, Descriptions, CTAs)
- Choosing Targeting Options (Location, Device, Audience)
- Bidding Strategies for Search Ads
- Monitoring, Analyzing, and Optimizing Text Ads Performance
Growth & Analytics
Image Ads
- Introduction to Image Ads
- Understanding Image Ad Formats (Static, Carousel, Rich Media)
- Designing Compelling Image Ads
- Choosing the Right Ad Size and Dimensions for Platforms
- Targeting Options for Image Ads (Demographics, Interests, Location)
- Setting Budgets and Bidding for Image Ads
- Placement Options for Image Ads (Google Display Network, Social Media)
- Analyzing and Optimizing Image Ad Performance
Video Ads
- Introduction to Video Ads
- Types of Video Ads (Skippable, Non-Skippable, Bumper, TrueView)
- Setting Up Video Ad Campaigns on Google Ads and Social Media
- Creating Engaging and Effective Video Content
- Choosing Video Ad Placement and Targeting Options
- Budgeting and Bidding for Video Ads
- Measuring Video Ad Performance (Views, Engagement, Conversions)
- Optimizing Video Ads for Better Results
Discovery Ads
- What are Discovery Ads
- How to Create Discovery Ads
- Bidding Strategies
- How to Track Conversions
Bidding Strategies in Google Ads
- Manual Bidding vs. Automated Bidding
- Cost-Per-Click (CPC) Bidding
- Target CPA (Cost Per Acquisition) and Target ROAS (Return on Ad Spend)
- Maximize Clicks, Maximize Conversions, and Enhanced CPC
Performance Planner
- Introduction to Performance Planner
- Setting Goals and Campaign Targets in Performance Planner
- Forecasting Performance and Budget Recommendations
- Adjusting Campaign Budgets and Bidding for Optimal Results
Lead Generation for Business
- Why Lead Generation Is Important?
- Understanding the Landing Page
- Understanding Thank You Page
- Landing Page Vs. Website
- Best Practices to Create Landing Page
- Best Practices to Create Thank You Page
- What Is A/B Testing?
- How to Do A/B Testing?
- Converting Leads into Sales
- Understanding Lead Funnel
Conversion Tracking Tool
- Introduction to Conversion Optimization
- Conversion Planning
- Landing Page Optimization
Remarketing and Conversion
- What is Conversion?
- Implementing Conversion Tracking in Google Ads
- Setting Up and Managing Conversion Tracking
- Remarketing in Google Ads
- Benefits of a Remarketing Strategy
- Building Remarketing Lists and Custom Audiences
- Creating a Remarketing Campaign in Google Ads
- Optimizing Remarketing Campaigns for Better Conversions
Quora Marketing
- Introduction to Quora Marketing
- Setting Up a Quora Ads Account and Campaigns
- Creating Engaging and Informative Answers for Organic Reach
- Targeting and Advertising Strategies on Quora
Social Marketing
Planning & Strategy
Growth Hacking Topic
- Growth Hacking Basics
- Responsibilities of a Growth Hacker
- Growth Hacking Success Stories
Introduction to Affiliate Marketing
- Basics of Affiliate Marketing
- Grasping the Concept of Affiliate Marketing
- Online Earning Platforms
- Joining Affiliate Programs
- Earnings and Payment Methods
- Writing for Blogs
Introduction to Google AdSense
- Introduction to Google AdSense
- Installing AdSense Code
- Varieties of Advertisements
- Maximizing AdSense Revenue
- Smart Placement of Video, Image, and Text Ads
Google Tag Manager
- Integrating GTM with Your Site
- Adjusting Triggers and Variables
- Implementing AdWords Conversion Tracking
- Configuring Google Analytics
- Enabling Google Remarketing
- Adding LinkedIn Tracking Code
Email Marketing
- Email Marketing Fundamentals
- Mechanism of Email Marketing
- Growing an Email List
- Crafting Engaging Email Content
- Enhancing Email Campaign Performance
- Compliance with CAN-SPAM Act
- Key Email Marketing Strategies
SMS Marketing
- Creating an Account for Bulk SMS
- Campaign and SMS Naming
- Writing SMS Content
- Understanding Character Limits
- Scheduling SMS Delivery
Media Buying
- Fundamentals of Advertising, Advertising Management
- Media Planning Strategies
WhatsApp Marketing
- WhatsApp Marketing Tactics
- Features of WhatsApp Business
- Setting Up a Business Profile
- Using Auto Replies in WhatsApp Business
Influencer Marketing
- Finding Influencers
- Evaluating Influencers
- Building Relationships with Influencers
- Case Studies in Influencer Marketing
Project & Interview
Freelancing Projects
- Tips for Working as a Freelancer
- Platforms for Finding Digital Marketing Projects
Online Reputation Management (ORM)
- Understanding ORM (Online Reputation Management)
- Importance of ORM
- ORM Examples
- ORM Case Study
Resume Building
- Creating Resumes for Various Job Roles
- Platforms for Building Resumes
- Key Points to Include in a Digital Marketing Resume
Interview Preparation
- Interview Dos and Don’ts for Beginners
- Tips for Interview Preparation
- Frequently Asked Interview Questions and How to Answer Them
Client Pitch
- Sending a Quotation to Clients
- Determining the Budget for a Campaign
- Quotation Format Templates
Graphic Designing: Canva
- Creating Images with Canva and PosterMyWall
- Adding Effects to Images
"Step Into the Lane of Digital Memories – Create, Share, and Thrive with MIDM!"
“Turn Moments into Lifelong Memories with Expert Digital Marketing Skills from Pune’s Leading Training Institutes!”
Recently Placed Students
40+ Must-Know Digital Marketing Tools that You will Learn in Digital Marketing Courses
Neha Vanjare
"I had the opportunity to take the Digital Marketing courses at MIDM in Pune, and it was a game-changer for my career. The training was incredibly thorough, and the industry expert trainers provided real-world insights that made all the difference. highly Recommended...
Rutuja Patil
I gained practical knowledge and skills that I could immediately apply in my job. MIDM’s approach to digital marketing training is hands-on, and their expert trainers ensured I understood every concept. Thanks to their excellent programs, I feel confident and ready to take on new challenges in the digital world!
Amol Sherekar
"Joining MIDM for PPC Specialist training was one of the best decisions I made. The Digital Marketing courses in Pune offered hands-on live project training, and with their excellent placement support, I secured a great job opportunity. Highly recommended!"
- To get started: Go to Google Partners
- Click “Certifications”
- Click “See exams”
- Hover over an exam section and click “Exam Details”
- Click “Take Exam”
- The exam will now start in your web browser
- Demonstrate your expertise in Google Ads.
- Help your company become a Google Partner or Premier Partner in the Google Partners program.
- You want to get more PPC-based clients if you are Google Certified.
- The certification can give you the edge over your competition
- Getting Google certified can give you a boost in popularity and credibility
- You can use Google certification for promoting in specific community & Employers which are important accordingly.
- Google Ads Search
- Google Ads Display
- Google Ads Video
- Shopping ads
- Google Ads Apps
- Google Ads Measurement
- YouTube
- Google Analytics
- Google Ads Creative Certification
All these certifications are FREE OF COST!!
- Data / Analytics
- Understand Design Thinking & Planning
- Highlight Your Unusual Skills
- Communication Skills
- Socializing Skills
- Presentation Skills for Campaigns
- Project Management
- Content Writing for SEO, Blog, Ads Content
- Basic Designing by using tools like Canva
- Use of AI tools in Digital Marketing
- Target the Right Audience
- Improve Cost Effectiveness
- Optimize and Obtain Better Conversion Rates
- Accurately Measure All Results
- Gain Brand Credibility and Drive Online Sales
- Broaden Reach
- Enhance Share-ability
- Leverage Segmentation
- Improve ROI Substantially
- No Specific Background Education Required
- Massively Growing Demand for Digital Marketeers
- High-Paying Jobs
- Fast-Growing Industry
- Diverse Career Paths
- Entrepreneurship Opportunities
- Freelance Opportunities
- Opportunity to Explore Diverse Sectors
Amit Khandagale
"Training at MIDM in Amazon Marketing Advertising and PPC Specialist was truly transformative. The Digital Marketing courses in Pune offered live project training, and with their strong placement support, I secured a fantastic role. A great learning experience!"
Ashish Phatak
"Enrolling in MIDM’s E-commerce Specialist course was a career booster. The Digital Marketing courses in Pune provided excellent live project training, and with their dedicated placement support, I landed a great job. Highly effective and insightful!"
Mayuri Shinde
"MIDM’s Digital Marketing Courses in Pune were a game-changer for my startup. The live project training and excellent guidance helped me apply digital marketing strategies directly to my business. With their support, I gained valuable insights to grow my venture."
"Digital Marketing FAQs: Your Ultimate Guide to Expert Answers!"
About Sessions
MIDM Digital Marketing Demo Session is Free?
Yes! Enjoy a Free Demo Session to Explore Our Teaching Methods and Techniques!
Do You Offer Flexible Timing for Working Professionals?
Absolutely! We provide both weekday and weekend classes, with sessions scheduled in the morning and evening. Our adaptable approach ensures you can seamlessly balance your full-time job and learning goals.
Can We Visit Your Office?
Yes, absolutely! Our office is open for visits from 9:30 AM to 7:00 PM. We’d love to meet you and discuss how we can help achieve your goals!
Who Are the Faculty? Are They Qualified to Train in Digital Marketing?
Our faculty are highly qualified Google-certified professionals with 10 to 12 years of hands-on experience in digital marketing. They bring real-world expertise to ensure comprehensive and effective training for every student.
What Locations Do You Cover?
We currently operate in 3 prime Pune locations: Nalstop Kothrud, JM Road, and Sahkarnagar. Excitingly, we’re expanding soon to Panvel and Vashi to serve you better!
About Course
Where and When Can I Take the Digital Marketing Exam?
You can take the Digital Marketing exam at any of the Master In Digital Marketing centers. Flexible scheduling ensures convenience for all students!
Who Can Pursue a Digital Marketing Course?
Anyone with a passion for creativity, curiosity to explore the web, or aspirations to start their own venture can pursue digital marketing training. It's perfect for individuals ready to unlock limitless opportunities!
Do I Need a Laptop and Internet to Start the Course?
Yes, a basic laptop is required, but we can arrange one if needed. Our institute also provides free internet to ensure seamless learning!
What Sets Your Digital Marketing Courses in Pune Apart from Other Institutes?
While the topics are similar, our standout difference is our knowledge delivery method. With expert trainers who have mentored countless students into successful careers, we ensure a structured course enriched with videos, templates, checklists, assignments, and live project experience.
Can I Get Job Assistance After Completing the Digital Marketing Course?
Yes, we provide 100% job assistance until you are successfully placed. Our dedicated team supports you every step of the way in finding the right opportunity.
Career Outcomes
What if I Miss a Digital Marketing Lecture?
No worries! If you miss a class, you can attend it in any upcoming batch at no additional charge. We ensure you never miss out on any learning! We also provide recorded sessions.
What Are Your Payment Terms and Available Payment Modes?
We offer flexible payment options, including online payments via credit card, debit card, net banking, or EMI alternatives, to make the process convenient for you.
Who Are Your Students?
Our students come from diverse backgrounds, including working professionals from various industries, small-scale business entrepreneurs, and individuals looking to enhance their digital marketing knowledge or pursue a career in digital marketing. We cater to learners at all levels!
Which Digital Marketing Certification Do You Offer?
We provide our students with a certification upon completion, verified through tests. Additionally, we encourage learners to take 9 Google exams to become certified Google Ads professionals. We also offer institute certification and internship certification to further enhance your credentials.
Others
Do I Need Any Technical Knowledge to Pursue the Digital Marketing Course?
No, you don’t need any technical knowledge. Basic browsing skills are all you need—everything else will be covered in the course!
Can I Work as a Freelancer or Self-Employed Individual?
Yes, our course is designed to teach you real-time digital marketing skills. At the end of the sessions, we cover freelancing concepts and guide you on how to start your own career in this industry!
Do You Provide Any Training Material?
Yes, we provide comprehensive training material, including a manual with printed notes. Additionally, we offer a soft copy of the notes for easy access and review.
Will I Get Support If I Start My Business?
Yes, absolutely! You can have direct discussions with our faculty members and receive expert advice to help grow your business ideas and strategies. We're here to support you even after the course!
Fees & Placements
What Are the Fees for a Digital Marketing Course in Pune?
Digital marketing course fees in Pune vary, with prices ranging from ₹99 to ₹6,00,000, depending on the institute, course duration, and certification level. It’s best to compare different options to find one that fits your budget and learning goals.
Can I Pay the Digital Marketing Course Fee in Installments?
Yes, you can pay the Digital Marketing course fee in two installments: 50% at the time of enrolment and the remaining balance after one month.
Do You Provide 100% Job Placement in Your Digital Marketing Training Institute in Pune?
Yes, we offer 100% job placement support to all our students, helping you secure a great career in digital marketing.
What Is the Average Salary Package After Doing Digital Marketing Classes in Pune?
The salary for a digital marketer in Pune, with less than 1 to 6 years of experience, ranges from ₹1.5 Lakhs to ₹8.5 Lakhs, with an average annual salary of ₹4.5 Lakhs, based on the latest salary data.
How Many Months Does It Take to Complete a Digital Marketing Course in Pune?
The duration of a digital marketing course in Pune typically ranges from one to three months, depending on the course structure and level.
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